WhatsApp Chatbot
Ad Creatives
The Quorum Collective's campaigns attracted the right audience, but their booking funnel didn't match the experience: generic forms, high drop-off rates, and acquisition costs that made scaling prohibitively expensive.
When third-party ticketing platforms started taking commission on every sale, Quorum turned to Flip Funnel for a better way. We rebuilt their entire ticketing funnel around WhatsApp, and creating a scroll-to-seat journey that completes in under 60 seconds.
The result was a leaner, faster booking process that cut acquisition costs, captured verified, high-intent leads, without compromising the brand’s premium positioning.
About The Company
The Quorum Collective is an Indian-born hospitality group creating premium lifestyle destinations, centered around The Quorum, a members-only private club across Hyderabad, Gurugram, and Mumbai.
It provides coworking spaces, meeting rooms, dining, wellness facilities, and cultural programming, creating a "third space" between home and work where India's ambitious professionals can connect and collaborate. They also host theatre performances, music nights, mixology experiences, and art pop-ups at their venues.
Members get access to a close-knit community, along with events, art, discussions, and networking opportunities that encourage collaboration and meaningful relationships.
The Problem
Premium Experiences, Friction-Filled Funnel
Quorum's event programming was strong. Their booking experience was not. They were selling event tickets through third-party platforms that charged 15–30% commission per ticket and offered limited customisation options. Their experiments with web-based booking forms added further friction:
Lengthy forms with excessive fields created unnecessary drop-offs
Generic form design undermined the premium brand experience that Quorum is known for
And the experience looked like this:
Ad click
redirected to external landing page
generic form with 8+ fields (name,
email, phone, preferred timing, number
of tickets, card details)
manual follow-up to confirm
availability, send payment links,
coordinate logistics
another context switch to complete
checkout
Landing
page
Form
submission
Payment
By the time someone completed this journey, most people had already dropped off. Those who made it through represented expensive acquisitions with high cost-per-lead and inconsistent conversion rates.
The Approach
For an exclusive event under 'Quorum Ticketed Experiences', they wanted to test a fundamentally different approach. An approach that eliminated booking friction, captured quality leads, and gave them full control over the customer experience. But they needed to validate the return on investment (ROI) before committing to a full internal solution.
Key Objective
Our task was to convert the ticketing experience into a conversational journey that matched the sophistication of Quorum's events while delivering better numbers. We needed to:
Design a personalized booking flow
Implement intelligent qualification to capture only verified, high-quality leads
Deliver measurable improvements in cost-per-lead and conversion rates
The booking flow needed to feel personal and premium, like a naturally flowing conversation instead of a clunky form-filling experience. For that to happen, we had to knock out the traditional ad-to-website flow altogether. Instead of multi-page forms, we built the complete ticketing journey inside WhatsApp.
The Solution
To make sure we get enough bookings for the event and build a great booking experience, we divided our work into phases that focused on smaller milestones to achieve the ultimate one.
1. Defining the User Flow
Ad
Visitor Clicks on the Ad
WhatsApp
Visitor Gets Redirected
Event Details Shared
Date, Time,
Location
Ticket Selection
In-Chat
Payment
Pay Now
Confirmation
Your Ticket is COnfirmed
Reminders
Tomorrow at 6Pm
Post-Event Feedback
Rate Your Experience
2. Creating the Experience through WhatsApp Chatbot
Event-Specific Chatbots: Each bot was tied to a specific event like 'Traasadi,' ensuring personalized, relevant conversations for every experience.
Modular Architecture: The core conversational flow remained consistent across all events. Only event-specific details (artist, date, venue, pricing) needed to be updated.
Rapid Deployment: This modular approach allowed Quorum to launch chatbots for 10 new events every month without rebuilding flows from scratch.
3. Getting Traffic on the Chatbot
We launched targeted Meta campaigns that sent users directly from ad to WhatsApp conversation.
The goal was to drive discovery and registrations for Quorum's exclusive events while delivering a seamless experience from the first touchpoint: the ad itself. This was achieved in the following steps:
Click-to-WhatsApp Ads (CTWA): We ran it across Meta's highest-engagement placements (Reels, Stories, Feed) with Click-to-WhatsApp as the primary CTA.
Zero Landing Pages: There was no website, forms, or extra clicks. Every ad opened a WhatsApp conversation instantly, maintaining momentum and reducing drop-offs.
Meta Pixel Integration: This helped us track conversation starts, ticket selections, payment completions, and abandoned bookings for retargeting.
This gave us full visibility into which ad creatives and audiences drove not just clicks, but actual ticket sales.
4. Creating the Customer Experience (CX)
The conversational experience needed to feel human, not robotic. So, we wrote every message to sound like a guided conversation, not a corporate FAQ page.
Natural Conversations: We used short, friendly prompts that guided users naturally through the journey. Users could clearly access event details when needed.
5. Personalising Events and Executing Campaigns
The engagement delivered results across four areas:
