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THE THESIS

We are lost in software chaos,
surrounded by challenges..

We are lost in software chaos, surrounded by challenges..

90% products fail to gain traction → 4% reach $1M ARR → 0.4% thrive to $10M ARR

The democratisation of software development has created a paradox: while anyone can build, only few can scale. The modern GTM landscape has evolved far beyond traditional marketing—demanding alignment of product strategy, sales motion, marketing narrative, and customer experience to break through the deafening noise of the market.

Success now requires mastering this new science of modern distribution.

We are in the era of software saturation. Where thousands of products compete through the noise, but only a fraction achieve sustainable success—while others remain undiscovered, drowned out by better-marketed alternatives.

90% products fail to gain traction → 4% reach $1M ARR → 0.4% thrive to $10M ARR

Success now requires mastering this new science of modern distribution.

We turn GTM complexity into clarity through strategic product marketing and modern distribution plays that drive real results.

No more random acts of marketing – just focused, intentional growth.

It's time to flip the narrative
and cut through the noise.

WHO WE ARE

We are

on a mission

to take products to the moon

Taking products to the moon with expert

At Flip Funnel, we're not your average marketing studio. We're a collective of contrarian thinkers and doers, on a mission to transform how the world sees your product.

We believe great software often struggles not due to features, but presentation and distribution. That's where we come in.

We dive deep into your product, intimately understand your audience, and craft messages that truly resonate. From strategy to execution, we're your partners in growth. We blend tech understanding with marketing acumen to create go-to-market approaches that drive real sustainable results.

At Flip Funnel, we're not just marketing software – we're igniting a movement. Let's take your story to the world, and your product to the moon.

We are trusted by companies backed by

WHO WE ARE

We don't just advise, we roll up our sleeves and get things done

Cross-team Collaboration

Always-on, sync and async, collaboration across the GTM org

Cross-team Collaboration

Always-on, sync and async, collaboration across the GTM org

Product-Led,
Design-Driven

Deep product understanding combined with visual storytelling

PRODUCT

DESIGN

PRODUCT

DESIGN

Product-Led, Design-Driven

Deep product understanding combined with visual storytelling

WEB DESIGN

SAAS

WEB DESIGN

SAAS

Tailored market strategies

Unique tactics and go-to-market plays specific to your industry

SAAS
WEB DESIGN
THOUGHT LEADERSHIP
MARKETING
MARTECH

SAAS
WEB DESIGN

Tailored market strategies

Unique tactics and go-to-market plays specific to your industry

Get Started

No Lengthy Onboarding

Quick turnarounds on channels you already use so that we add value from day-one

Get Started

No Lengthy Onboarding

Quick turnarounds on channels you already use so that we add value from day-one

Faster time-to-market with modern GTM tools

We recommend, set-up and manage the latest AI and SaaS stack to take you further with every dollar invested

Faster time-to-market with modern GTM tools

We recommend, set-up and manage the latest AI and SaaS stack to take you further with every dollar invested

OUR VALUES

Values we swear by...

Drive Revenue

Skill Stacking

Win - Win

Growth Mindset

First Principle

K.I.S.S

Hover on each circle to get insight on "Our Values"

Click on the circles

Skill Stacking
We’re all about real results. We use conversations and data to make decisions that boost your reach, revenue, and overall impact.
Website Design
Visual Design
MarTech
UI/UX Design
Data Analyst
Growth Mindset
We see challenges as chances to learn. Every setback teaches us something new to help us improve.
Win-Win
We’re all about real results. We use conversations and data to make decisions that boost your reach, revenue, and overall impact.
Drive Revenue
We’re jacks-of-all-trades, but masters too. We know a bit about everything and a lot about what matters most.
$
$
First Principle
Everyone wins when we work together. Our success is measured by how much we help our clients and partners grow.
K.I.S.S
Keep It Strategic & Simple. We make the complex easy to understand. No fancy jargon, just clear plans that work.

OUR VISION

Building the future of software marketing

We're building the software marketing ecosystem for the companies of the next decade.

Pulkit Narang

Founder & Product Marketer

We envision a world where size doesn't dictate success. Where a brilliant idea in a garage has the same shot at market dominance as a tech giant's latest release. Where the gap between "build it" and "they will come" is bridged by smart, intuitive marketing.

In this future, we see:

AI tools that enable world-class distribution strategies for every innovative product.

An ecosystem where product, marketing, and sales teams unite, speak a language fluent in both tech and audience needs.
Evolved marketers who are part coder, part storyteller - effortlessly translating features into user benefits.

We're not waiting for this future. We're building it, code by code, strategy by strategy.

In this future, we see:

AI tools that enable world-class distribution strategies for every innovative product.

An ecosystem where product, marketing, and sales teams unite, speak a language fluent in both tech and audience needs.
Evolved marketers who are part coder, part storyteller - effortlessly translating features into user benefits.

We're not waiting for this future. We're building it, code by code, strategy by strategy.

My Journey that got us here….

2006

Gamer turned Designer

Discovered the world of online gaming and Adobe creative tools, sparking interest in digital design and communication

2009

First Taste of Digital Success

Earns $6 for his first online gig - a logo revision. A small step for his bank account, a giant leap for his career.

2011

Dorm Room Entrepreneur

Launches Getyourlogo.in while juggling university studies, providing brand identity and digital marketing services to clients worldwide.

2014

Corporate Crash Course

Joins Deloitte, gaining invaluable experience in brand communications and digital strategy for large enterprises.

2017

Selling Dreams and Destinations

As Marketing Manager at Pickyourtrail, he masters marketing automation, growth strategies, and partnerships in the travel tech space.

2019

The SaaS Adventure

Takes on founding Product Marketing roles at Practo, Convosight, and Landbot, deepening his expertise in B2B SaaS and no-code platforms.

2021

Flip Funnel Takes Off

Launches Flip Funnel, initially focusing on account-based marketing for tech companies, driven by a vision to bridge the gap between great products and their ideal users.

2023

The Strategic Pivot

Recognizing a crucial market need, Pulkit refocuses Flip Funnel on Product Marketing, establishing core services that blend technical insight with creative storytelling.

Today

Building the Software Marketing Ecosystem

Aims to create a support system for the next generation of software companies, turning Flip Funnel into the go-to market partner for innovative tech startups.

THE FOUNDING TEAM

Go-to-market players rewriting winning playbooks

Kritika Singh
Design and Social
UI / UX
Social Media
Web Design
Product Design
Framer Developer
Vaishnavi Jha
MarTech and Research
Data Analyst
User Research
Data Analyst
MarTech
Developer
Shreyas
Chief of AI Engineering
NLP
Web3
DevOps
Generative AI
Machine Learning

Kritika Singh
Design and Social
Framer Developer
Social Media
Web Design
Product Design
Framer Developer
Vaishnavi Jha
MarTech and Research
Data Analyst
MarTech
User Research
Developer
GTM Ops
Shreyas
Chief of AI Engineering
Machine Learning
Web3
Generative AI
NLP
DevOps