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TheQuorumCollective

How The Quorum Collective Turned WhatsApp into a High-Converting Event Ticketing Engine

How Revisual labs turned a data‑design practice into a category‑defining brand

WhatsApp Chatbot

Ad Creatives

Executive Summar

The Quorum Collective runs premium cultural programming across Mumbai, Gurugram, and Hyderabad—theatre performances, music nights, mixology experiences, and art pop-ups hosted at their venues. Their campaigns attracted the right audience, but their booking funnel didn't match the experience: generic forms, high drop-off rates, and acquisition costs that made scaling prohibitively expensive.

Funnels rebuilt their entire ticketing funnel around WhatsApp, and creating a scroll-to-seat journey that completes in under 60 seconds.

Result: Verified, high-intent bookings, without compromising the brand’s premium positioning.

Return on Ad Spend (ROAS)

80%

reduction in cost per lead

10+

events launched in a month

About The Company

The Quorum Collective is an Indian-born hospitality group creating premium lifestyle destinations, centered around The Quorum, a members-only private club across Hyderabad, Gurugram, and Mumbai.

It provides coworking spaces, meeting rooms, dining, wellness facilities, and cultural programming, creating a "third space" between home and work where India's ambitious professionals can connect and collaborate.

Members get access to a close-knit community, along with events, art, discussions, and networking opportunities that encourage collaboration and meaningful relationships.

The Problem

Premium Experiences, Friction-Filled Funnel

Quorum's event programming was strong. Their booking experience was not.

Despite running compelling creative on Instagram and Facebook—story-driven ads with urgency hooks and clear CTAs—interested attendees hit a wall the moment they clicked. The experience looked like this:

Ad click

redirected to external landing page

generic form with 8+ fields (name,
email, phone, preferred timing, number
of tickets, card details)

manual follow-up to confirm
availability, send payment links,
coordinate logistics

another context switch to complete
checkout

Landing
page

Form
submission

Payment

By the time someone completed this journey, most people had already dropped off. Those who made it through represented expensive acquisitions with high cost-per-lead and inconsistent conversion rates.ee the return on investment (ROI) before committing to a full internal solution.

Competitor Matrix

Key Objective

Our task was to convert the ticketing experience into a conversational journey that matched the sophistication of Quorum's events while delivering better numbers. We needed to:

Design a personalized booking flow

Implement intelligent qualification to capture only verified, high-quality leads

Deliver measurable improvements in cost-per-lead and conversion rates

The booking flow needed to feel personal and premium like a naturally-flowing conversation instead of clunky form-filling experience.

Clearly articulate what makes Scalekit fundamentally different (not just better)
Unified story across all customer touchpoints
Assets that convert qualified technical leaders into demos
Messaging framework the sales team would actually use in conversations

What makes them different from design studios, data analytics firms, and consulting agencies
How “data storytelling” is a valuable service for their target audience
A consistent narrative that works across different marketing and sales channels

Clearly articulate what makes Scalekit fundamentally different (not just better)

Unified story across all customer touchpoints

Assets that convert qualified technical leaders into demos

Messaging framework the sales team would actually use in conversations

The Solution

Our Approach

We eliminated the traditional ad-to-website flow. Instead of multi-page forms, we built the entire ticketing journey inside WhatsApp. To make sure we get enough bookings for the event and build a great booking experience, we divided our work into phases that focused on smaller milestones to achieve the ultimate one.

Project Timeline

Mapping User Journey

Chatbot Creation

Ad Campaign Setup

Chatbot Messaging

Refinement & Campaign Execution

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Mapping User Journey

Chatbot Creation

Ad Campaign Setup

Chatbot Messaging

Refinement & Campaign Execution

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

The project timeline divided into five phases spread across six weeks.

1. Defining the User Flow

We started by mapping out every touchpoint of the user flow. The user would first click on the ad and the flow will end with post-event feedback.

We conducted stakeholder interviews with Scalekit's team to understand the industry and core problem. This gave us context into their vision and market perspective.

The Conversational Flow

Visitor Clicks on the Ad

Visitor Gets Redirected

Event Details Shared

Date, Time,
Location

Ticket Selection

In-Chat
Payment

Pay Now

Confirmation

Your Ticket is COnfirmed

Reminders

Tomorrow at 6Pm

Post-Event Feedback

Rate Your Experience

A conversation flow showing the journey of a customer from initial touchpoint to post-event feedback.

By centralizing the experience in WhatsApp, every interaction after the initial ad click occurred in a single thread. Just one continuous chat thread that felt like texting a helpful concierge.

We conducted stakeholder interviews with Scalekit's team to understand the industry and core problem. This gave us context into their vision and market perspective.

2. Creating the Experience through WhatsApp Chatbot

To ensure seamless performance, we built on WATI's WhatsApp Business API, prioritizing reliability and rapid deployment. Using the API, we created:

We conducted stakeholder interviews with Scalekit's team to understand the industry and core problem. This gave us context into their vision and market perspective.

Event-Specific Chatbots: Each bot was tied to a specific event like 'Traasadi,' ensuring personalized, relevant conversations for every experience.

Modular Architecture: The core conversational flow remained consistent across all events. Only event-specific details (artist, date, venue, pricing) needed to be updated.

Rapid Deployment: This modular approach allowed Quorum to launch chatbots for 10 new events every month without rebuilding flows from scratch.

We tested the entire journey to create a frictionless user experience. Using the common emerging queries, we refined the frequently asked questions (FAQs).

We conducted stakeholder interviews with Scalekit's team to understand the industry and core problem. This gave us context into their vision and market perspective.

A smart fallback routing system ensured seamless handoffs to Quorum's concierge team if the bot encountered a query it couldn't handle. It kept the conversation flow intact.

We conducted stakeholder interviews with Scalekit's team to understand the industry and core problem. This gave us context into their vision and market perspective.

Analyzed competitor narratives
across Auth0, Clerk, and related tools

Analyzed competitor narratives
across Auth0, Clerk, and related tools

Synthesized customer insights
to identify what worked for Scalekit and what didn't

Reviewed existing materials

to understand current messaging

Reviewed existing materials

to understand current messaging

3. Getting Traffic on the Chatbot

We set up targeted Meta campaigns that sent users directly from ad to WhatsApp conversation.

The goal was to drive discovery and registrations for Quorum's exclusive events while delivering a seamless experience from the first touchpoint: the ad itself.

So, we ran Click-to-WhatsApp Ads (CTWA) across Meta's highest-engagement placements (Reels, Stories, Feed) with Click-to-WhatsApp as the primary CTA.

There was no website, forms, or extra clicks. Every ad opened a WhatsApp conversation instantly, maintaining momentum and reducing drop-offs.

To make sure we have data related to important events, we integrated Meta Pixel that sent conversational data back for refinement.

This gave us full visibility into which ad creatives and audiences drove not just clicks, but actual ticket sales.

4. Creating the Customer Experience (CX)

The conversational experience needed to feel human, not robotic. So, we wrote every message to sound like a guided conversation, not a corporate FAQ page.

Natural Conversations: We used short, friendly prompts that guided users naturally through the journey. Users could clearly access event details when needed.

In-Chat Payments: The entire transaction happened inside WhatsApp. Users browsed the event catalogue, selected tickets, reviewed details, and completed payment via Razorpay. All in one thread.

While creating the home page design, we structured it to guide technical buyers through a clear path. It moved from the core value proposition to product capabilities, then to differentiation, and finally to proof.

Post-Event Continuity: The conversation didn't end at checkout. Attendees received confirmations, logistics updates, and reminders in the same thread. We collected feedback post-event to keep the relationship alive and improve future experiences.

In the end, we delivered the complete asset set. Homepage copy, wireframes, and positioning deck. All focused on the same story with consistent narrative flow and terminology.

To reduce the number of leads lost in the process, we created built-in retargeting for uncompleted journeys within 72 hours. This way, we closed the complete loop that helped us achieve good numbers through this seamless funnel.

In the end, we delivered the complete asset set. Homepage copy, wireframes, and positioning deck. All focused on the same story with consistent narrative flow and terminology.

Competitors like Auth0 and Clerk were not built for B2B teams. These teams had a choice to either use a
B2B-native platform or try to adapt consumer tools for their use cases. It made the competition irrelevant as
Scalekit had strong differentiation.

Competitors like Auth0 and Clerk were not built for B2B teams. These teams had a choice to either use a B2B-native platform or try to adapt consumer tools for their use cases. It made the competition irrelevant as Scalekit had strong differentiation.

To make the differentiation clear, we created a positioning strategy. It mapped use cases, competitive
alternatives, their core problems, and how Scalekit solved them. Here's how we mapped the three main
competitive alternatives:

To make the differentiation clear, we created a positioning strategy. It mapped use cases, competitive alternatives, their core problems, and how Scalekit solved them. Here's how we mapped the three main competitive alternatives:

Positioning Strategy

Use case

Enable SaaS teams to win enterprise deals faster by adding

SSO and SCIM to their apps in days, not months.

Competitive Alternative

Retrofitting Consumer

Auth for B2B

Competitive Alternative

Missing Enterprise

Features

Competitive Alternative

Complex Customer

Operations

Problem

These are consumer-first

apps and B2B features

require heavy customization.

Problem

No native SCIM or SSO

make enterprise deals

harder to crack.

Problem

Support needed for customer onboarding creates

operational bottlenecks.

Differentiation

We provide org-first auth

so B2B setup

works out of the box.

Differentiation

We provide built-in SSO/SCIM

so you close

enterprise deals faster.

Differentiation

We provide self-serve

setup so customers

manage auth themselves.

Use case

Enable SaaS teams to win enterprise deals faster by adding

SSO and SCIM to their apps in days, not months.

Competitive Alternative

Retrofitting Consumer

Auth for B2B

Competitive Alternative

Missing Enterprise

Features

Competitive Alternative

Complex Customer

Operations

Problem

These are consumer-first

apps and B2B features

require heavy customization.

Problem

No native SCIM or SSO

make enterprise deals

harder to crack.

Problem

Support needed for customer onboarding creates

operational bottlenecks.

Differentiation

We provide org-first auth

so B2B setup

works out of the box.

Differentiation

We provide built-in SSO/SCIM

so you close

enterprise deals faster.

Differentiation

We provide self-serve

setup so customers

manage auth themselves.

Positioning framework showing Scalekit’s USP against specific customer problems.

Access The Complete Positioning Strategy Template

This playbook would serve as a reference point to clearly understand who Revisual is, who they serve, and why it matters.

The Impact

Performance
We eliminated the traditional funnel and moved everything to WhatsApp.
9× return on ad spend and 80% lower cost per lead.

Quality
We made the user flow specific to WhatsApp
The Quorum Collective got 100% verified, contactable leads with zero bad data.

Speed
We built a modular flow that we could replicate for multiple events

The Quorum team could launch event-specific chatbots through a single dashboard.

Speed
We built a modular flow that we could replicate for multiple events

The Quorum team could launch event-specific chatbots through a single dashboard.

The engagement delivered results across four areas:

Clarity
We converted the positioning from Generic to Differentiated
Scalekit moved from "another auth provider" to "purpose-built enterprise auth for B2B SaaS" with clear organization-first differentiation

Alignment
We created one story across
every touchpoint

Unified story across website, content, and

documentation improved product understanding

Alignment
We created one story across
every touchpoint

Unified story across website, content, and

documentation improved product understanding

Efficiency
We built a scalable foundation in 5 Weeks
Four core assets delivered in 5 weeks created scalable foundation for all future marketing and sales

Enablement
We helped reduce external

dependency
Messaging guidelines enabled independent
content creation and reduced dependency
on external resources

Enablement
We helped reduce external

dependency
Messaging guidelines enabled independent content creation and reduced dependency on external resources

The engagement delivered results across four areas:

Category Ownership
We We helped Revisual own the category
Revisual moved from "design agency doing data visualization" to owning a new category: "India's first information design agency." This shift gave them a clear position no competitor could claim.

Audience Connection
We built a narrative that spoke to key audiences
We created messaging for multiple buyer personas, each tailored to their specific needs. But every message connected back to one unified brand story.

Unified Brand Presence
We created consistency in messaging

Using archetype-based tone system, we unified every form of communication. This framework became the foundation for every touchpoint like the website, sales deck, proposals, conversations.

What Flip Funnel built wasn't just a campaign, it was a full-funnel experience that reflects our brand and drives performance. From creative to conversation to conversion, they helped us take our cultural programming to the right audience, faster and smarter.